Roomellow is an AI shopping and visualization layer for furniture and home furnishings retailers. Shoppers visualize real products from your catalog together in their own room, discover complementary pieces, and continue through your existing checkout. We're inviting 10 founding partners to work directly with the founders and shape what we build next.
100%
Real, purchasable itemsWhite-label
Your brand, your storefrontNo code
We handle the setupWithin a week
Typical Shopify go-live"Will it actually look right in my room?" is the question that stalls furniture purchases and drives a large share of returns. Roomellow exists to answer it before checkout, using your real products rather than a generic room planner.
You do not write any code — we handle the setup end-to-end, and most Shopify stores are live within a week. Other platforms take longer, and we will tell you which you are on before you commit.
Set up a tablet in your showroom and customers scan a QR code with their phone, upload a room photo, and the design appears on the tablet for your staff to walk through with them.
Fully white-labeled. Your logo, your colors, your voice — customers feel like they are still on your store, not ours. We work with you on the setup that fits your brand.
Every product the AI shows is a real item from your catalog with a direct buy link. No AI-generated lookalikes, no "find similar items" workflow that sends shoppers away.
Your Roomellow storefront is a public, search-indexable page featuring your products and branding — an additional surface where your catalog can be found, alongside your own site.
Growth and Scale are available across platforms. Setup depends on your ecommerce platform.
For growing furniture retailers bringing room visualization into the shopping journey.
$349/month
1,200 AI room designs/month · ~$0.29 each
For high-volume retailers with larger catalogs and usage.
$799/month
3,000 AI room designs/month · ~$0.27 each
On Shopify only: Starter — $149/month, 400 AI room designs, catalogs up to ~500 products.
On Shopify
Start free — no setup fee
Other platforms
We integrate it for you
Need more capacity? Upgrade anytime or enable optional Overflow at $0.45 per additional AI room design — capped per 30 days and off by default. Multi-store or 5,000+ products? .
Work directly with us as we build Roomellow for furniture retail. Founding Partners receive white-glove integration, direct founder access, and locked-in pricing for 12 months. In return, we ask for candid product feedback and regular check-ins as we build. For successful partnerships, we'd also love the opportunity to develop a case study and feature your brand.
Founding Partner pricing available by application
Install Roomellow from the Shopify App Store (apps.shopify.com/roomellow) and pick a plan — that is all it takes to start. Your catalog syncs automatically, and our team personally onboards you: we review your product images, help you place the storefront button, and confirm your first designs look right. Most Shopify stores are live within a week. Other platforms take longer, and we will tell you which applies before you commit. No developer work is required on your side.
Plans: Growth at $349 per month (1,200 AI room designs) and Scale at $799 per month (3,000 AI room designs) on every platform, plus Starter at $149 per month (400 AI room designs) on Shopify. Installed through Shopify, every plan starts with a 14-day free trial (20 AI room designs) and has no setup fee; billing starts automatically after the trial. Stores on other platforms pay a one-time setup fee ($499; $999 for Scale-size catalogs) for the manual integration, paid before work starts. Larger or multi-store operations are handled through a custom Enterprise conversation. Founding Partner is a partnership for 10 retailers, by application: they work directly with the founders and shape the roadmap, with founding pricing locked for 12 months (available on request) and no setup fee on Shopify. In return we ask for candid product feedback and regular check-ins; for successful partnerships we would also love to develop a case study and feature the brand. After 12 months the plan rolls to Growth with 30 days notice.
Roomellow places retailer products into the shopper's own room photo before purchase. Every product shown in every design is a real item from the retailer's catalog with a direct purchase link, so shoppers do not need to leave the retailer to find what they have just visualized. Your Roomellow dashboard shows the room designs shoppers create and the sales attributed to them.
Yes. We set up a tablet experience for your showroom — customers scan a QR code with their phone, upload a room photo, and the design appears on the showroom tablet in real time for your staff to walk through with them. Great for staff-assisted sales conversations.
We can still support non-Shopify stores — the timeline is a little longer (typically 1-2 weeks) but we work out the right setup with you. Stores on other platforms pay a one-time setup fee ($499; $999 for Scale-size catalogs) for the manual integration, paid before work starts. Email hello@roomellow.com to discuss your store.
Every product shown in every design is a real item from your live catalog with a direct buy link — never an AI-generated lookalike. The AI picks real products from your catalog first, then builds the room around those products. No "find similar items" workflow, no risk of customers falling in love with something that does not exist.
Book a demo and we'll walk you through what Roomellow would look like on your store — using your own products, not a generic showcase.