Roomellow is building a more visual way to shop for furniture.
Roomellow helps shoppers see real furniture and home-furnishing products together in their own rooms before they buy. The platform combines AI room visualization with shoppable product catalogs, giving retailers and brands a new way to turn individual products into complete room-shopping experiences.
1. The shopper's room
2. The same room, designed by Roomellow
Carrera Sectional
Franco Ferri
Corridor 8179 Media Console
BDI
Victor Accent Tables
Elite Modern
Belmont Floor Lamp
Pablo Designs
Tarnished
Five Elements Furniture
Link Table Lamp
Pablo Designs
3. The real products in the design. In Roomellow, each one links to its product page.
Example design built by Roomellow from publicly available Five Elements Furniture product information. Five Elements is not affiliated with, and does not endorse, Roomellow.
Shopping for a room, not just a product
Furniture ecommerce is typically organized around individual products. But shoppers often make decisions at the room level: whether a sofa works with a rug, whether a table fits the rest of the space, or whether several pieces will feel cohesive in their own home.
Roomellow is designed around that decision.
A shopper can start with a photo of their room, explore furniture visually in that space, see multiple pieces together, and, when Roomellow is connected to a retailer or brand catalog, continue shopping the actual products used in the design.
- 01Your room
- 02Real catalog products
- 03Visualize together
- 04Shop the products
From room photo to shoppable room
Step 1
Upload a room
The shopper starts with a photo of the room they want to furnish.
Step 2
Explore a design
Roomellow uses AI to visualize furniture and décor within the existing space.
Step 3
Discover real products
The design is built from real furniture products, not purely generated inspiration.
- Carrera Sectional
- Corridor 8179 Media Console
- Victor Accent Tables
Step 4
Continue shopping
In retailer applications, shoppers move from the design back into the merchant's own product pages and checkout.
Example design built by Roomellow from publicly available Five Elements Furniture product information. Five Elements is not affiliated with, and does not endorse, Roomellow.
Built for furniture commerce
Roomellow is developing retailer-facing experiences that bring room visualization directly into the furniture shopping journey.
The goal is not to replace a retailer's storefront, catalog, brand, or checkout. Roomellow is designed to sit on the shopper-facing side of that infrastructure and help customers understand how products can work together in their own spaces.
Real catalog products
Room experiences can be built around products the retailer or brand actually sells.
Whole-room discovery
Shoppers can explore several complementary products together rather than evaluating every item in isolation.
Existing commerce flow
Roomellow is designed to complement the merchant's existing storefront and checkout experience.
Founder
Afroja Akter
Founder, Roomellow · Austin, Texas · LinkedIn
Afroja Akter is the founder of Roomellow, an Austin-based technology company exploring how AI and visualization can make furniture shopping more intuitive. She leads Roomellow's product direction, retailer relationships, business development, and go‑to‑market work.
Roomellow grew from a simple observation: furniture shoppers are frequently asked to make room-level decisions while ecommerce still presents the experience one product at a time. Afroja is building Roomellow around the idea that shoppers should be able to see how real products work together in their own spaces before making a significant purchase.
Roomellow at a glance
- Company
- Roomellow, Inc.
- Founded
- 2025
- Based in
- Austin, Texas
- Founder
- Afroja Akter
- Category
- Furniture technology · AI commerce · visualization
- Platforms
- Web, iOS, Android
- Retail integrations
- Shopify app; custom integrations for other platforms
- Primary focus
- Furniture and home furnishings
- Website
- roomellow.com
The idea behind Roomellow
Furniture is one of the most visual, and contextual, things people buy online. A product can look right on its own and still feel completely different once it enters a shopper's home.
At the same time, ecommerce typically asks shoppers to evaluate furniture one SKU at a time.
Roomellow is exploring a different model: start with the shopper's room, bring real products into that context, and make the room itself part of the shopping interface.
Media assets
Logos, product visuals and company information for editorial use.
Logo
Logo, ink
Mark and wordmark, for light backgrounds. Transparent. · SVG or PNG
Logo, light
Mark and wordmark, for dark backgrounds. Transparent. · SVG or PNG
Logo mark, ink
For light backgrounds. Transparent. · SVG
Logo mark, light
For dark backgrounds. Transparent. · SVG
App icon
Mark on the ink tile, as it appears on phones. · PNG · 512×512
Product visuals
Shopper room photo
The empty room uploaded for the example design. · JPG · 1327×742
Roomellow design of the same room
Furnished with real catalog products. · JPG · 1376×768
Before, after and Shop the Look
Web experience with the product list and prices. · PNG · 2080×1837
Mobile app: choose a style
Includes an on-image caption. · PNG · 1080×1080
Mobile app: redesigned room
Includes an on-image caption. · PNG · 1080×1080
Mobile app: shop the products
Includes an on-image caption. · PNG · 1080×1080
Retailer app (Shopify)
Add to Room on a product page
Includes an on-image headline. · PNG · 1600×900
Room upload and style selection
Includes an on-image headline. · PNG · 1600×900
Room design with Shop the Look
Includes an on-image headline. · PNG · 1600×900
Before and after with product list
Includes an on-image headline. · PNG · 1600×900
Founder and video
Afroja Akter
Founder headshot. · JPG · 1467×1072
Product walkthrough
52-second narrated walkthrough. · MP4 · 1920×1080
WatchRetailer app walkthrough
Roomellow for Shopify, on YouTube. · YouTube
Company boilerplate
Roomellow is an AI-powered furniture shopping and visualization platform that helps shoppers see real furniture and home-furnishing products together in their own rooms. The company is building retailer-facing room-shopping experiences that connect visual discovery with real product catalogs and existing commerce flows. Roomellow is based in Austin, Texas.
Assets may be used for editorial coverage of Roomellow. Product imagery in the example design belongs to its respective manufacturers. For other uses, or higher-resolution files, email hello@roomellow.com.
See Roomellow in action
A short walkthrough of the Roomellow shopping experience, and the retailer app running on a demo store.
Roomellow walkthrough
Sound recommended.
Retailer app on Shopify
Plays from YouTube.
News & updates
Event ·
Roomellow at High Point Market
Afroja Akter will be at High Point Market in High Point, North Carolina, meeting furniture retailers and brands. Journalists covering the Market can request time to meet.
Product ·
Roomellow launched on Product Hunt
Roomellow launched on Product Hunt as an AI “try before you buy” for furniture, for shoppers and the stores that sell to them.
View on Product Hunt
Press inquiries
For interviews, product information, images, demos or questions about Roomellow, contact:
Afroja Akter
Founder, Roomellow
hello@roomellow.com
Furniture retailers, manufacturers and industry partners can also reach Roomellow through the retailer page.